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Dave West’s Italiano is a smooth and sensuous typographic dish with a few extra savory dashes. The silky semi-serif combines ingredients from eighteenth-century engraved italics and nineteenth-century Italian Modern, softened by fine stroke endings and plump dolloped terminals. Preserve Italiano’s subtle flavors by maximizing its size in headlines, advertising captions, and identity campaigns, or capitalize on its swash characters to sweeten package and poster designs. However you use it, Plinc Italiano is a tasty typographic treat—non ci piove! Drawn in the late 1960s for Photo-Lettering, Inc., Italiano was digitized by Steve Ross with Ken Barber in 2015.
Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.